Hi, I'm Alex.
I’m a Chicago-based copywriter who talks for brands and gives product a voice.

UX Campaign Proposal

Laptop screen displaying Toyota's vehicle customization webpage with a red car image and navigation options.

Toyota Philippines

Laptop displaying a digital graphic with an orange background, showing the text "We are QADworks. We aim to modernize your business processes with innovative solutions and system development," along with illustrated data charts and icons.
Mobile phone screen displaying an app onboarding page titled 'HANDSHAKE' with an icon of a handshake and the text 'Where freelancers and clients meet to get work done'. A button labeled 'Let's Get Started' is at the bottom.
Laptop screen displaying information about IFRC Innovation Academy with a logo that says 'Limitless', featuring images of two smiling young volunteers in Red Cross uniforms, and buttons labeled 'View Recordings' and 'How to Apply?'

QADWorks

Website

Handshake

UX Writing

IIFRC

Campaign Writing

Cover page of Growing Minds Australia Brand Identity Guidelines with logo featuring stylized human figures in orange, blue, and green. Title: Growing Minds Australia.

Growing Minds Australia

Branding

Computer screen displaying an article titled 'The big Marcel mystery: what is it exactly?' by Marcel Editorial, with a black and white design and the logo MRCL.

Marcel

UX Writing and Marketing

About Me

I’m a digital copywriter with a background in digital and social campaigns for brands, spanning both B2C and B2B audiences. Lately, I’ve brought that skill into UX writing and content design—writing copy that doesn’t just sound right; it works right.

It’s also a lot of fun to keep learning new skills throughout my career and work on a wide range of projects.

Let’s chat.