Limitless, IFRC Innovation Academy
Campaign Writing
Project Overview
My Contribution
The IFRC Innovation Academy needed a campaign handle for their online academy and competition focused on their volunteers.
Working with art director Matteo and Joshua Seguin from Monash Academy, I was the main Copywriter for the campaign, where we named it the “Limitless” campaign - highlighting the unrelenting innovation spirit of IFRC volunteers.
To launch the campaign, we had a short video that highlighted the main message of Limitless, which is working together to build a better future.
After the campaign video launch, I helped write the introduction of the website, where the main CTA’s were to send the application to the academy, and to learn more about the program.
I was also in charge of creating the default captions when the volunteers shared their video on their social media account, the social media captions of previous entries, and the email templates for different stages of the application.
